Social Media Management for Magnetic Me (161K followers @magneticme)
Increased metrics across the board within first full 4 months on the job (compared to the previous period)
Averages are included for performance comparison.
Instagram Strategy:
Gradually increased post cadence including reels
Established the Instagram Shop and tagged products on posts for users to purchase through the app
Built a link in bio landing page which increased site traffic (AKA website clicks) by +20% since start date
Resulted in +$800 in revenue (does not include revenue from Instagram Shop)
Designed brand-new graphic templates which became top-performing based on engagement metrics
Led influencer outreach and partnership resulting in increased brand awareness
Below is a closer look at the 2nd best post to drive the most website traffic (3,557% above average)
I posted a poll on IG stories and used the results to design a carousel post to promote the launch of Magnetic Me’s new buy & sell marketplace, Re-Loved.
Below is a closer look at a tweet and quote graphic from the top posts based on post interactions.
Average engagement rate for 100K+ followers in the Fashion & Apparel industry and Family & Children industry*: 0.37% - 0.56%
*source: Later.com