Social Media Management for Magnetic Me (161K followers @magneticme)
Increased metrics across the board within first full 4 months on the job (compared to the previous period)
Averages are included for performance comparison.
Instagram Strategy:
Gradually increased post cadence including reels
Established the Instagram Shop and tagged products on posts for users to purchase through the app
Built a link in bio landing page which increased site traffic (AKA website clicks) by +20% since start date
Resulted in +$800 in revenue (does not include revenue from Instagram Shop)
Designed brand-new graphic templates which became top-performing based on engagement metrics
Led influencer outreach and partnership resulting in increased brand awareness
Top content based on driving site traffic
11 out of these top 12 posts were part of my social strategy (I either personally designed the graphics or provided design direction).
Below is a closer look at the 2nd best post to drive the most website traffic (3,557% above average)
I posted a poll on IG stories and used the results to design a carousel post to promote the launch of Magnetic Me’s new buy & sell marketplace, Re-Loved.
Top content based on total post interactions
My tweet graphic and quote graphic template are the top-performing post types based on engagement metrics. I created 11 out of 12 of these top posts.
Below is a closer look at a tweet and quote graphic from the top posts based on post interactions.
Average engagement rate for 100K+ followers in the Fashion & Apparel industry and Family & Children industry*: 0.37% - 0.56%
*source: Later.com
